Now you face the need to choose a partner who will provide you with careful support throughout your research project, and that’s a challenging choice to make!
Let us briefly present our key advantages and specializations to assist in your decision.
- Company level. There are three conventional groups of agencies in the Russian research market
A. Large multinational companies (GfK, Ipsos, Nielsen, etc.)
B. Mid-sized independent Russian agencies
C. Small companies, boutique agencies (specializing in a particular market or research method), field agencies, etc.
Our company represents the second group, consistently ranking in the 13-17 range in the annual ranking published by the Group 7/89 Association. We offer a high standard of service, advanced analytical techniques (we are frequently asked if we do TURF analysis, or use Penatly techniques, etc.), all while remaining in a comfortable pricing zone, often even at the indifference price point. Our typical customer is a large company that seeks to get top-level study services while keeping its budget restraints in mind.
- We provide a wide range of studies: quantitative, qualitative, B2B, B2C, but our main focus is product research. We also carry out consumer testing, sensory testing, and operations in close cooperation between R&D/NPD and the Marketing Department. We have extensive knowledge of how to develop successful products, and consumer research is our specialty. We believe that by helping our customers develop their products, we can help them grow through their consumer properties and improve loyalty, and not only through marketing, advertising, and promotion.
- We work fast. For our long-time customers with whom we work within cyclical budgets, we are prepared to offer next-day project launch at their request.
