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How Tochka Rosta managed to build a business on the product tests


Top-rated phrases of respondents, which enter the test studio with red lights



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07.10.2013 September 2013
Most tests are carried out with a red light. It is necessary when you want to reduce the influence of color perception of the product (in red light the colours are indistinguishable). But the human factor has not been canceled, and so we didn't once hear a different masterpiece comments about the red light from entering to the test studio respondents.
The most spectacular examples:
1. "Panic Room!"
2. "Oh, Halloween is coming soon"
3. "Like in a dream ..."
4. "Mmm ... Excited "
5. "The feeling of danger"
6. "I want to dance"
7. "Intimacy"
8. "Visiting the devil!"
9. "Chamber number 6!"
10. "Wow... Street red light district!" 

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