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How Tochka Rosta managed to build a business on the product tests

07.10.2013

Top-rated phrases of respondents, which enter the test studio with red lights

  


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25.02.2015 Oktober 2013
How Tochka Rosta managed to build a business on the product tests
 
 

   "A new exciting project: consumer test of baseball bats. How to do? Given the fact that it is sold 2 baseball ball on 1000 bits in Russia" - executive director of research company Tochka Rosta Research-and-Testing Maxim Babkov wrote on his Facebook.

   Despite the fact that baseball isn't the most popular sport in Russia and baseball bats test gave a lot of jokes, Tochka Rosta approached to research with the utmost seriousness, and after some time the manufacturer reported its objective pros and cons compared to its closest competitors.

   But it all started much more prosaic.

 


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